The amazing thing about Samsung’s new folding phones is their normalcy

Recently, when talking to Samsung Electronics America Executive VP of Mobile Experience Dave Das about the company’s new Galaxy Z Fold8 and Galaxy Z Fold8 Ultra phones, I offhandedly referred to the whole category of folding phones as “a novelty.” Das didn’t tell me I was wrong. But he did politely try to reframe my thinking about the new models, which Samsung unveiled on Wednesday at a Galaxy Unpacked event in London. “Some call it a niche product, some call it a novelty product,” he told me.