FIFA 2026 established new benchmark for AI-powered sporting events: Globant CEO

Federico Pienvoi, CEO for MENA and APAC at Globant. Federico Pienvoi, CEO for MENA and APAC at Globant, explains how AI, agentic systems and connected digital platforms are reshaping fan engagement, stadium operations and the future of smart sporting events. FIFA World Cup 2026 marked a defining moment for the role of artificial intelligence in global sport, demonstrating how AI can support event operations, fan engagement, content delivery and digital experience at unprecedented scale.