Startup Spotlight: MediaPact wants to reinvent digital ads for the AI era

Lacie Thompson previously worked in marketing at Expedia, Blue Nile and New Engen, and is now putting those skills to work at MediaPact. As AI changes how people discover products online, marketers are rethinking the traditional digital advertising playbook. With AI-generated answers reducing clicks on search results and display ads, brands are looking for new ways to reach customers.