Hasbro’s Adult Fans Power a ‘Magic’ 16% Sales Jump

Hasbro ’s strongest growth in the second quarter came from an audience most toy companies chase last: adult collectors, hobby gamers and longtime fans. For example, revenue in the Wizards of the Coast and Digital Gaming segment increased 27%, led by the Magic: The Gathering trading card franchise. “Magic fans play and collect for years because mastery never ends,” CEO Chris Cocks said on the company’s second quarter earnings call Tuesday (July 21).