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gossip The Verge July 21, 2026

Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads

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As component and RAM shortages drive prices higher, Apple is reportedly launching an "Apple Upgrade" program for leasing new devices. According to Bloomberg 's Mark Gurman, it will work similar to a car lease, with options to upgrade to a new device early, or keep or return the device at the end of the lease. Gurman says Klarna will be Apple's financial backer for the new program, which will require a soft credit check to sign up.

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