The little chips that could: How Impinj has survived 26 years in a market that’s ‘just getting going’

Impinj co-founder and CEO Chris Diorio, center, and members of the Impinj team at the Nasdaq opening bell ceremony in New York City on Tuesday, marking the 10th anniversary of the company’s IPO. (Nasdaq Photo) Backstage at a Seattle tech event in the early 2000s, Chris Diorio was waiting his turn to speak. Next to him was Jeff Bezos, whose company was already becoming a household name.