Pattern Group Bets AI Will Reshape Online Product Discovery

As artificial intelligence-powered shopping tools and social commerce platforms redraw online retail, Pattern Group executives said they are positioning the company at the center of that shift as its partner brands look to grow sales online. “We’re beginning to convert international scale into improved efficiency and profitability,” CEO David Wright said on the eCommerce accelerator’s earnings call May 6, adding later that “eCommerce is being built around AI, how products are discovered, how dec