Ford’s $30,000 electric truck: all the news about the company’s big EV re-do

The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform. The first offering will be a $30,000 electric truck, engineered for efficiency and also — perhaps most importantly — profitability.