EU's AI labeling rules take effect next month

From August 2, providers of AI systems in the EU will have to tell people when they are interacting with a machine and add machine-readable marks to AI-generated or manipulated content under new transparency rules. Launching guidance ahead of the deadline, Henna Virkkunen, European Commission executive vice-president for tech sovereignty, security and democracy, said: "The Commission supports the smooth and effective application of the AI Act to make AI systems interacting with people such as ch