Samsung is about to prove it’s still one of the most exciting Android brands around

Credit: Evan Blass Phone launches no longer feel as special, exhilarating, or enthralling as they once did. The slab phone has long been boring, and to make matters worse, heavyweight brands such as Apple, Google, and Samsung often limit “new” product launches to minimal hardware or software changes. Samsung’s last Unpacked was a prime example of this, where our interest hung by a loose thread on the Galaxy S26 Ultra’s Privacy Display .