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moves money TNW July 20, 2026

Bentley hired an orchestra to solve the EV silence problem. Drums were the answer.

Bentley hired an orchestra to solve the EV silence problem. Drums were the answer.
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Bentley recorded a V8 in a studio, analysed it, and discovered that rhythm, not mechanical tone, is what makes the engine emotionally compelling. To test the theory, the team set up parabolic speakers with the V8 playing on one side and a live drummer on the other. Walking between the two revealed striking similarities in […] This story continues at The Next Web

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