Decoding Meesho’s Zero-Commission Model & Seller-Centric Revenue Engine

“Meesho wala lag raha hai.” This is a common phrase uttered in Indian cities and metros, almost disparagingly. Meesho has become shorthand for an affordable alternative, something like India’s Temu. For years, Meesho has been seen as Amazon and Flipkart’s less affluent cousin, but this marketplace drives close to $1.5 Bn in annual revenue through this affordability play.