DPDP Is Coming Fast But Indian Startups Are Moving At Different Speeds

India’s data protection law is no longer a can that companies can kick down the road. With the Digital Personal Data Protection (DPDP) Rules now on a phased rollout, startups have just over four months until the first compliance milestone and around 10 months until the law fully comes into effect. The penalties for non-compliance are severe, so it’s no surprise that companies are scrambling to get set for the new reality.