The Best Buy Now Pay Later Customer Is Not Who Banks Think

Financial institutions have traditionally organized customers using familiar metrics: income, assets, credit score and spending patterns. Those variables determined who qualified for a mortgage, which credit card they received and how aggressively they were marketed new financial products. But findings in “ The Pay Later Ecosystem Report: Consumers Will Let AI Recommend Pay Later, But They Want Control, ” a PYMNTS Intelligence report created in collaboration with Splitit , reveal that the emergi