36% of Gen Z Consumers Now Pay With Digital Wallets

Digital wallets are gaining ground not only among consumers who prize speed, but among those using the apps to keep tighter control of strained household budgets. That shift emerges in “ The New Checkout: Crimped Consumers Lean Into Online Retail and Digital Wallets, ” a PYMNTS Intelligence report based on a survey of 2,108 U.S. The report finds wallet adoption is rising fastest among younger consumers and people under financial pressure.