Netflix Viewing Hits Record 97 bn Hours in H1 2026 as His & Hers, War Machine and The Rip Lead Global Streaming

Netflix recorded its strongest-ever first half for viewer engagement, with members watching more than 97 billion hours of content between January and June 2026. Netflix movie Plastic Beauty The streaming giant said engagement reached a record level across a diverse mix of genres and languages, with non-English titles accounting for more than one-third of total viewing. Netflix also announced that beginning in Q1 2027, it will replace its six-month What We Watched report with an annual engagement