ROI rethink: Why regional enterprises risk missing AI’s most immediate value

Few regions have signalled their AI ambitions more emphatically than the Gulf. In the past twelve months alone, the UAE committed to a 26-square-kilometre AI campus with five gigawatts of data centre capacity, Microsoft announced a US$15.2 billion UAE investment, and Saudi Arabia’s HUMAIN began deploying AI infrastructure at a scale measured in hundreds of thousands of GPUs. With such impressive capital commitment, it’s unsurprising that more than 80% of regional organisations now feel intense p