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gossip The Verge July 15, 2026

Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads

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An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg 's Mark Gurman. Gurman says that under the new AppleCare Plus pricing, "a plan for a new 13-inch MacBook Air increased to $7.99 from $7.49, or to $79.99 from $74.99 annually," following a move last year that similarly raised the plan's price on iPhones.

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