“Standards Succeed Through Adoption, Not Just Good Intentions”: Founders on Building India’s SDV Backbone

For over a decade, Excelfore has quietly built the connective tissue of the software-defined vehicle before the industry had a name for it. In this candid conversation with CIO&Leader, Co-founder & CEO Shrinath Acharya and Co-founder & CTO Shrikant Acharya trace that journey from early bets on standards-based, end-to-end connectivity to powering OTA updates on the Tata Sierra and Hero MotoCorp’s two-wheelers. They unpack the engineering and commercial risks behind large-scale OTA rollouts, why p