FIS Sees $42 Billion Opportunity in Offers Consumers Never Receive

Watch more: Need to Know | FIS | Mladen Vladic The next contest for cardholder loyalty may depend less on rewards programs than on whether consumers receive relevant offers before they decide how to pay. That is the larger message emerging from research conducted by FIS ® and PYMNTS Intelligence , according to FIS Head of Product, Payment Networks, Mladen Vladic . The findings point to a $42 billion opportunity tied to offers that never reach consumers at the moment they can influence spending.