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build deploy Innovation Village | Technology, Product Reviews, Business July 14, 2026

X Updates Algorithm to Prioritise Mutual Followers in Reply Threads

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Social media platform X (formerly Twitter) has officially rolled out a key adjustment to its recommendation algorithm in an effort to make conversation threads feel less hostile and more familiar. Announced by X’s Head of Product, Nikita Bier, the platform will now actively prioritize replies and posts from “mutuals”users who follow each other. The update addresses a persistent user complaint: that the platform’s reply sections have increasingly felt alienating, chaotic, and driven by accounts

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