Apptio co-founders reunite to launch enterprise AI startup Thira with $21M in funding led by Madrona

Thira co-founder and executive chairman Sunny Gupta at a 2017 event. (GeekWire File Photo) Sunny Gupta has led two prior enterprise tech companies with backing from venture capital firm Madrona in the past 20 years. Apptio sold to Vista Equity Partners , then to IBM for $4.6 billion .