Claude Rolls Out India Pricing As Anthropic Bets Big On Its Second-Largest Market

Anthropic has introduced rupee-denominated pricing for its AI chatbot Claude in India, allowing users to pay for subscriptions in Indian rupees instead of US dollars as it deepens its presence in its second-largest market globally. The move comes as global AI  companies increasingly localise their offerings for India, where adoption of generative AI tools has surged among developers, startups, enterprises and students. With an estimated 5.8% to 7.2% of Claude’s global usage, India is Anthropic’s