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deep tech MEDIANAMA July 14, 2026

Why has Meta discontinued Muse AI feature on Instagram?

AI Summary

Meta has abruptly taken down a controversial AI feature it added to Instagram after facing widespread criticism from users over privacy concerns. The feature, called Muse AI, allowed people to tag public Instagram accounts and reuse their content to create AI-generated or altered images. MediaNama’s take: It’s highly problematic that Meta was encouraging its users to create and share non-consensual AI-altered images on Instagram.

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