Promptwatch raises €6M to expand its end-to-end AI search optimisation platform

Amsterdam-based Promptwatch , an AI Search Optimisation (GEO) platform, has raised €6 million in seed funding. The round was led by seed + speed Ventures , with participation from Blum Ventures, while Arches Capital followed on from its pre-seed investment made in September last year. Founded in 2025 by Gijs de Groot and Klaas Foppen , Promptwatch helps organisations understand and improve how they are represented in AI-generated search results.