Apple Delivers Record Q2 2026 Performance as Premium iPhone Strategy Pays Off: IDC and Omdia

Apple has emerged as one of the biggest winners in the global smartphone market during the second quarter of 2026, outperforming the industry despite weakening consumer demand and rising component costs. Both IDC and Omdia highlighted Apple’s resilience, though each research firm emphasized different aspects of the company’s performance amid the ongoing global memory shortage. Apple iPhone market share Q2 2026 Apple Performance According to IDC IDC report said Apple was one of only two smartphon