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deep tech Android Authority July 13, 2026

Samsung overtakes Apple as smartphone market sinks to a 13-year low

Samsung overtakes Apple as smartphone market sinks to a 13-year low
AI Summary

Credit: Robert Triggs / Android Authority TL;DR Global smartphone shipments fell 11% YoY as AI-driven demand for DRAM and NAND chips fueled component shortages, higher production costs, and widespread price hikes. Samsung reclaimed the top spot with a 24% global market share, outperforming Apple despite the smartphone market posting its weakest Q2 since 2013. Xiaomi, OPPO, and vivo took the biggest hit, posting double-digit shipment declines as rising memory costs squeezed the budget and mid-ran

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