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gossip 9to5Mac July 13, 2026

Should Apple get out of the ad business altogether? [Poll]

Should Apple get out of the ad business altogether? [Poll]
AI Summary

An open letter written by Tim Cook back in 2014 contrasted Apple with ad-funded services where customers are the product. That letter has been removed from the company’s website ahead of ads coming to Apple Maps for the first time. Apple commenter John Gruber has suggested that incoming CEO John Ternus should pull the plug on this and the rest of the company’s ad business …

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