Kaspersky powers B2B customer engagement with WebEngage

More than 500,000 users engaged as Kaspersky builds a scalable, data-driven customer engagement framework for its B2B operations Dubai — Global cybersecurity and digital privacy company Kaspersky has strengthened its B2B customer engagement through WebEngage’s data-driven engagement platform. The collaboration has already helped Kaspersky engage more than 500,000 users during the initial phase of the partnership, as the company builds a more structured marketing automation framework across its B