WebEngage powers Kaspersky’s shift towards more personalised B2B customer engagement

Kaspersky has strengthened its B2B customer engagement through WebEngage’s data-driven engagement platform. The collaboration has already helped Kaspersky engage more than 500,000 users during the initial phase of the partnership, as the company builds a more structured marketing automation framework across its B2B operations. As Kaspersky’s customer engagement expanded across newsletters, webinar invitations, product updates, and partner outreach, the company sought a more structured and scalab