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boardroom VentureBeat July 12, 2026

DeepSeek cut prices 75%. The 100x problem remains

DeepSeek cut prices 75%. The 100x problem remains
AI Summary

DeepSeek's recent decision to drastically cut pricing on its V4-Pro model by 75% should have been unequivocally good news for enterprise AI vendors and developers. Instead, many are discovering that cheaper models don’t automatically translate into healthier margins. The reason is simple: While inference costs plummet, agent systems are voraciously consuming tokens faster than prices are declining.

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