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gossip MacRumors July 10, 2026

Apple Reportedly Slashes iPhone 17 Demand Forecast Amid Rising Costs

Apple Reportedly Slashes iPhone 17 Demand Forecast Amid Rising Costs
AI Summary

Apple has significantly lowered its demand expectations for the standard iPhone 17 because of rising hardware costs, a Chinese leaker claimed today. According to the account " Fixed Focus Digital " on Weibo, some production lines for the standard iPhone 17 this week shifted from an earlier 15 percent reduction to plans to suspend roughly one-third of their capacity. The leaker also claimed Apple has made a "very serious" internal assessment of the impact that higher hardware costs could have on

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