Retailers who prepare ahead for festive season likely to benefit: Fynd report

AI-native retail technology company Fynd, backed by Reliance Retail Ventures, has released its Festive Readiness Report 2026, urging fashion, lifestyle, and retail brands to start planning early for India's biggest shopping season as consumer behaviour continues to shift. Based on marketplace intelligence data collected between March 2025 and June 2026 across Amazon, Flipkart, Myntra, AJIO, Nykaa, and JioMart, the report says festive success will increasingly depend on early planning, real-time