Google requires advertisers to disclose generative AI use in ads

Google will require advertisers to disclose when generative AI is used to create or edit ads . This disclosure will appear to viewers in a new panel on Search, YouTube, and Discover, according to a July 9, 2026 post by Keerat Sharma, Google’s VP and General Manager of Ads Privacy and Safety. The main update introduces a “How this ad was made” section in the My Ad Center panel, accessible through the three-dot menu or info icon on ads in Search, YouTube,