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boardroom Fast Company Tech July 10, 2026

10 years later, ‘Pokémon Go’ is as popular as ever

10 years later, ‘Pokémon Go’ is as popular as ever
AI Summary

Ten years ago this week, a group of former Google engineers launched a mobile game with an unusual premise : Instead of keeping players glued to their phone screens, Pokémon Go turned the entire world into a playground by overlaying gameplay on real-world maps and locations, and rewarding people who walk the extra mile. “Our vision [was to] inspire people to explore the world together by making Pokémon feel real in the real world,” says Ed Wu, who has been part of the Pokémon Go team from day on

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