Why a South African fintech chose the UK before the rest of Africa

Float, a South African payments startup, is taking a card-linked instalment product developed at home to one of the world’s most sophisticated fintech markets, with the belief that innovation built for Africa can compete globally. The Johannesburg-founded payments company, which enables shoppers to split purchases made on existing credit cards into interest-free instalments, has expanded into the United Kingdom (UK). Rather than viewing Britain as a market to learn from, Float believes the const