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pulse TechSpot July 09, 2026

Budget smartphones are the next victim of the memory crisis

Budget smartphones are the next victim of the memory crisis
AI Summary

Omdia writes that, due to the familiar issue of rising DRAM and NAND prices, mid-to-low-end smartphones are struggling with memory costs, leading to the 22% YoY decline. The problem is that phones in this segment are already built to such thin margins that there isn't much left to cut.

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