Smartphone market led by Apple's iPhone in post-holiday sales

The iPhone outpaced its rivals in the first quarter of 2026, with Counterpoint deeming it the first time that Apple has led the smartphone market in the post-holiday quarter. iPhone led the global smartphone market in Q1 2026 Apple's success in the smartphone market for the first quarter spanned multiple areas, including improvements in growth and shipments of the iPhone outpacing its rivals. Apple's stellar Q2 2026 financial results included a revenue bump from the iPhone, among other factors.