Can Green SM Succeed Where BluSmart Failed?
When BluSmart’s cabs suddenly disappeared from the roads of Delhi NCR last year, the region’s ride-hailing market — after years of being a duopoly and briefly seeing meaningful competition — was effectively reset to square one. In a market dominated by Rapido and Uber, BluSmart earned a loyal customer base by combining competitive pricing with cleaner cabs, reliable service, zero cancellations, and courteous drivers. The abrupt exit of the EV ride-hailing service left commuters with fewer altern