This startup lets companies teach AI about their brands — and the chatbots are listening

Optimly founder and CEO Apurva Luty pitches at the Tech Alliance’s Seattle Investor Summit + Showcase in Redmond. (GeekWire Photo / Todd Bishop) Seattle startup Optimly , which helps brands manage what AI understands and says about them, went into the Flywheel Investment Conference in Wenatchee, Wash., in May as a last-minute entrant, and walked out with a triple crown. The company won a $150,000 investment, a $50,000 relocation offer contingent on moving to the region, and a $5,000 fan-favorite