Nestlé Opens SparX Innovation Hub to Accelerate AI-Driven Product Development

Nestlé has officially inaugurated the SparX Innovation Hub at its new Head Office in Expo City Dubai. Designed to bring innovation closer to real consumer needs, SparX combines the power of artificial intelligence with deep local insight to fuel growth through faster, smarter, and more impactful innovation. The hub leverages it to uncover emerging consumer opportunities, inspire breakthrough ideas, accelerate experimentation, and develop products, services, and experiences that create lasting va