Pay Later Credit Option May Have to Win Over the Algorithm First

Artificial intelligence (AI) is beginning to influence a part of commerce that has traditionally belonged to consumers: choosing how to pay. For years, Pay Later providers competed for attention at checkout through marketing, merchant placement and promotional financing. New PYMNTS Intelligence research with Splitit suggests that if AI shopping assistants become responsible for recommending financing options, providers will increasingly compete to satisfy algorithms that weigh cost, credit impac