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deep tech TelecomLead July 07, 2026

Nothing Phone (4b) Launch Faces Tough Competition as High Price and Mid-Range Hardware Weaken Value Proposition

AI Summary

Nothing has positioned the new Phone (4b) as an affordable gateway into its ecosystem, but the smartphone enters India’s highly competitive mid-range market with a price tag that raises more questions than excitement. Starting at an effective price of ₹29,999 (MRP ₹34,999) for the 8GB + 128GB model and ₹33,699 (MRP ₹38,999) for the 8GB + 256GB version, the Phone (4b) struggles to justify its pricing against rivals offering stronger chipsets, faster charging, better cameras, and longer software s

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