Higher memory prices squeeze China's smartphone market despite Apple's discounts

Rising memory prices forcing vendor price increases dragged China's smartphone sales down 13% during the annual 618 shopping festival, despite Apple's aggressive iPhone promotions. iPhone 17 Pro The annual 618 shopping festival, centered on June 18, is one of China's biggest retail events and a key sales period for smartphone makers. Counterpoint Research said higher memory costs left manufacturers with less room to offer deep discounts during the shopping event.