An agent in the empty chair: Amazon vets launch Primitive Labs, using AI to model customer behavior

Primitive Labs co-founders, from left: CTO Jean Farmer, CEO Rohit Talluri and COO Gabriel Fong. (Primitive Labs Photo) Rohit Talluri learned the tradition at Amazon: always keep an empty chair in the room to represent the customer — a reminder of the people who will ultimately use whatever gets built. Now, with AI coding tools creating software faster than ever, Talluri and his co-founders, fellow Amazon veterans Jean Farmer and Gabriel Fong , recognize that the customer can be easily forgotten