84% of Cross-Border Shoppers Say One-Click Checkout Influences Merchant Choice

For merchants looking overseas for growth, the fastest route may run straight through the checkout page. That is the central finding of “ Payments Optimization: Powering Global eCommerce Growth, ” a PYMNTS Intelligence report done with Worldpay. The report argues that cross-border demand is there, but too many merchants still make it harder than it needs to be for customers to finish a purchase.