Insurers Find a Loyalty Test in Every Premium Payment

Watch more: Need to Know With One Inc’s Colin Zalewski For millions of drivers, paying an auto insurance bill is one of the most common financial transactions they make, yet it is also one of the least appreciated opportunities for insurers to strengthen customer relationships. Claims naturally command attention because they determine whether an insurer delivers on its promise. But before that moment ever arrives, policyholders may spend years making premium payments, creating dozens of opportun