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world view TechNode July 07, 2026

Counterpoint: China’s 618 smartphone sales fall 13% year-on-year

Counterpoint: China’s 618 smartphone sales fall 13% year-on-year
AI Summary

According to market research firm Counterpoint Research, smartphone sales in China fell 13% year over year during the month-long 618 shopping festival, as major brands raised prices to offset higher memory costs. Between May 26 and June 21, all major Chinese smartphone brands except Huawei posted double-digit sales declines. Promotions were less aggressive than last year, dampening consumer demand.

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