Rising DRAM and NAND Prices Hit Budget Smartphones as Omdia Forecasts 22% Decline in Sub-$400 Market

Surging DRAM and NAND memory prices are significantly increasing smartphone manufacturing costs, forcing phone vendors to raise retail prices, reduce hardware specifications, and rethink their product strategies. Memory share of the total BOM cost by price tier Omdia report Omdia’s Quarterly Smartphone Technology Trends – 1Q26 Analysis Premium indicated that memory has become the largest bill of materials (BOM) component in smartphones, particularly in the budget segment, accelerating the declin