The internet made witchcraft mainstream. Now occult shops are going local

In the recent hit horror movie Obsession , the main character’s search for a birthday present takes him to an occult-focused shop, where he buys a novelty wish-granting talisman that turns out to be very real. The scene was filmed at The Green Man , a real metaphysical shop in Burbank, California, that has reportedly seen a burst of traffic from fans of the film. But the shop’s appearance in Obsession also reflects a broader cultural shift.